Dec. 18, 2009: James Cameron's Avatar Opens in Theaters and Sets Off a Box Office Run Hollywood Is Still Chasing
On Dec. 18, 2009, Avatar arrived in U.S. theaters from 20th Century Fox, twelve years after director James Cameron's Titanic had won the Oscar for Best Picture and become the biggest film ever made. Cameron's follow-up was an original sci-fi story on a distant moon, built around new motion-capture and 3D technology, with no famous franchise behind it and a reported budget of about $237 million.
The Gamble Pays
Early expectations were cautious. Industry commentators noted the film's length, its cost, and its lack of a recognizable star or source material, and some wondered whether it could recoup its investment. Opening weekend in the United States brought in roughly $77 million, a strong start but not a record-breaking one. The surprise came afterward. Instead of the steep second-weekend drop typical of big releases, Avatar held on, week after week, through the holiday season and into the new year. Premium 3D and IMAX screens, which carried higher ticket prices, helped drive the totals, and audiences kept coming back for the spectacle. The film passed the billion-dollar mark in a matter of weeks, a pace few films had matched. It seemed that the movie everyone had doubted had turned its biggest risk, an unfamiliar world, into its biggest selling point.
By January 2010, Avatar had overtaken Titanic to become the highest-grossing film ever, surpassing Cameron's own record and eventually earning more than $2.7 billion worldwide. It also earned nine Oscar nominations, including Best Picture, and won three, for cinematography, art direction and visual effects. Its success accelerated the rush to convert theaters to digital 3D projection, and studios scrambled to release their own 3D titles. Many of those efforts faded as audiences tired of the format. Cameron, though, stayed with the Pandora story, and the sequels followed years later. A film that opened to nervous predictions had ended up setting the standard that its imitators could not quite reach.
![[#~image_alt_1~#]](/_next/image?url=https%3A%2F%2Fd3klpa3rfwubzz.cloudfront.net%2Fmedia%2FAPI%20Uploads%2FTDH%2F4c337b5576ebcd2af8d41186e2367ffd_089415cd7d.jpg&w=1920&q=75)














